Xiaomi Poco Sub-Brand Teased, Pocophone India Launch Hinted At


Xiaomi has started teasing its sub-brand ‘Poco’ in India ahead of the launch of Pocophone F1. Following several rumours about Xiaomi’s Pocophone F1, it seems there is finally some confirmation about the existence of the smartphone. The Chinese manufacturer has not only teased that Poco as a Xiaomi sub-brand, but also hinted that the Poco smartphones will be launching in India. Interestingly, Xiaomi is teasing the sub-band as Pocophone for global markets but it is named Poco in India.

Jai Mani, Lead Product Manager for Xiaomi India, in a tweet said that he has been working on the new project called ‘Poco by Xiaomi’. The tweet highlights two new Twitter handles for India as well as global markets for the forthcoming Pocophone. Though the new accounts do not reveal any details of the upcoming handset, it does hint that products under Poco brand would be launched in India. Additionally, Xiaomi India has also responded to the tweet, wishing Mani well for the new project. Notably, there are no official details about the new smartphone, but a handset allegedly named Pocophone F1, which could be the first handset under the sub-brand, has been a part of the rumour mill for a long time.

To recall, the brand name Pocophone was trademarked by Xiaomi a while ago, and the company was even reported to be making a flagship device for international markets, especially India, powered by the Snapdragon 845. In terms of specifications, a recently leaked unboxing video of the Xiaomi Pocophone had tipped that the smartphone packs a Snapdragon 845 processor with a liquid cooling system, a 4000mAh battery, a 20-megapixel selfie camera, and IR Face Unlock. It is also said to come with a 3.5mm audio jack at the top and a USB Type-C port at the bottom. A Bluetooth SIG Certification had previously suggestedthat the phone will feature a 12-megapixel + 5-megapixel dual camera setup with 1.4-micron large pixels and dual pixel autofocus on the main sensor. The front camera is said to support Super Pixel technology.
When it comes to the price of the Pocophone F1, a recent report had suggested that the handset will come in two variants and the 6GB RAM/ 64GB storage model will be priced in Eastern Europe for EUR 420 (roughly Rs. 33,800), and the 6GB RAM / 128GB storage model will cost EUR 460 (roughly Rs. 37,000). The smartphone may sport a 5.99-inch (1080×2160 pixels) display, and come in Blue and Grey colour options for international markets.


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